Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. If you are like most B2B marketers, lead generation is at top of your priority list. Instead, I’ve found it’s better to think of lead generation as a portfolio and use multiple tactics. If you’re involved in a complex sale, I’m sure you’ll find a few of the 9 1/2 tactics on lead generation relevant. Read the rest of this entry…